Thursday 23rd May , 17:00 - 19:00, followed by a reception
The Park Restaurant, London Business School
Who are Africa's rising middle class? What are the defining characteristics and how important is it for businesses to understand them to grow their brands in any market? To find out the answers to these questions and many more, join us for the presentation of recent research on the ‘middle class’ in Africa undertaken by both academics and businesses operating in the continent.
Further details to be announced soon.
Register - £8 / £12 / Free for RAS members.