The African Middle Class Workshop



5:00 pm - 7:00 pm


The Park Restaurant, London Business School.


8 / £12 / Free for RAS members

Delivered in partnership with the University of London’s Centre of African Studies, the London Business School Africa Club and Unilever.

Africa is a billion-person market offering exciting and profitable opportunities, but investment in the region remains slow. Its rising middle-class is young, fast-growing and technology-savvy, but not much is known about consumption patterns. So who are Africa’s middle class? What are their defining characteristics and do multinationals understand them?

To find out the answers to these questions and many more, join us for the presentation of recent research on the ‘middle class’ in Africa undertaken by both academics and businesses operating on the continent.


Keynote Speakers:

Dougie Brew – Director External Affairs, Communications and Sustainability for Africa – Unilever

Dr Maxim Bolt – Birmingham University – Dept of African Studies and Anthropology


Panel Participants:

Dr Jason Sumich – University of Essex – Dept of Sociology

Dr Clare Mercer – LSE – Dept of Geography

Daudi Lelijveld – CDC Group

Geetha Tharmaratnam – LGT Impact


Chair:  Dr Nicholas Westcott – RAS Director


Register – £8 / £12 / Free for RAS members